1.  New Zealand’s demographics replicate those of larger markets and provide an excellent test-bed for new products and services.

2.  New Zealand has the highest proportion of opportunity entrepreneurs in the OECD and ranks significantly higher than the USA

3.  Creativity drives New Zealand – from design and production of pleasure craft to super yachts, from electric fencing to ion-beam magnets, and from animated commercials to The Lord of the Rings.

4.  Overseas companies are already well represented in New Zealand, enjoying success in their own right or as part of a joint collaboration with local enterprise.